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Mike Gordon

Operator

Mike Gordon serves as Chief Commercial Officer at Global, the UK's leading commercial radio and outdoor advertising company, home to brands including Capital, Heart, Classic FM, LBC, Radio X, and the Global outdoor advertising network. In this role, he oversees commercial strategy, advertising sales, and revenue generation across Global's extensive portfolio of audio and out-of-home media assets, making him a significant figure in the UK media and advertising landscape. Gordon has built his career within media and commercial broadcasting, developing deep expertise in audio advertising, digital audio, and integrated media sales. His tenure at Global has coincided with the company's significant expansion into outdoor advertising following its acquisition of Primesight and Outdoor Plus, as well as its push into digital audio and podcast monetisation, areas in which he has played a key commercial leadership role. As CCO of a company that reaches tens of millions of listeners and viewers weekly, Gordon is centrally involved in shaping how brands access Global's audiences across radio, streaming, podcasting, and out-of-home environments. His work spans traditional broadcast advertising through to programmatic and data-driven audio and outdoor solutions.

Last updated Oct 6, 2026 by the ATDb Editorial Team

Role
Chief Commercial Officer
Company
Global
Based
London, United Kingdom

AI-drafted from public sources1 source cited

Years in industry
20 years

Bio

Mike Gordon serves as Chief Commercial Officer at Global, the UK's leading commercial radio and outdoor advertising company, home to brands including Capital, Heart, Classic FM, LBC, Radio X, and the Global outdoor advertising network. In this role, he oversees commercial strategy, advertising sales, and revenue generation across Global's extensive portfolio of audio and out-of-home media assets, making him a significant figure in the UK media and advertising landscape. Gordon has built his career within media and commercial broadcasting, developing deep expertise in audio advertising, digital audio, and integrated media sales. His tenure at Global has coincided with the company's significant expansion into outdoor advertising following its acquisition of Primesight and Outdoor Plus, as well as its push into digital audio and podcast monetisation, areas in which he has played a key commercial leadership role. As CCO of a company that reaches tens of millions of listeners and viewers weekly, Gordon is centrally involved in shaping how brands access Global's audiences across radio, streaming, podcasting, and out-of-home environments. His work spans traditional broadcast advertising through to programmatic and data-driven audio and outdoor solutions.

Expertise & education

Expertise

Audio AdvertisingCommercial RadioOut-of-Home AdvertisingDigital AudioPodcast MonetisationMedia SalesRevenue StrategyIntegrated Media

Speaking topics

Audio advertising and brand buildingThe future of commercial radioOut-of-home and digital media integrationPodcast and streaming monetisation

Recognition

Notable achievements

  • Serving as CCO of Global during its transformation into a multimedia powerhouse spanning radio, digital audio, and outdoor advertising
  • Overseeing commercial strategy across Global's portfolio reaching tens of millions of UK consumers weekly