Chief Revenue Officer at Criteo
Leading Criteo's global revenue strategy during its high-stakes transformation from cookie-based retargeting to a commerce media and retail media network platform.
Last updated Mar 28, 2026 by AI Enrichment
Mike Provenzano serves as Chief Revenue Officer at Criteo, where he oversees global revenue operations and leads the company's strategic transformation from its legacy cookie-based retargeting business toward commerce media and retail media network solutions. In this role, he is responsible for managing relationships with major retailers, brands, and agency partners as Criteo repositions itself as a full-funnel commerce media platform in a post-cookie advertising landscape. Provenzano's career has been rooted in performance-driven digital advertising, with experience spanning publisher monetization, demand-side platforms, and retail media. His work at Criteo places him at the center of one of the industry's most significant structural shifts — the rise of retail media networks and the deprecation of third-party cookies — requiring him to navigate both technical and commercial complexity at scale. As CRO, Provenzano plays a key role in Criteo's efforts to grow its Commerce Max demand-side platform and its Commerce Grid supply-side platform, helping brands and retailers unlock first-party data for targeted advertising. His leadership is central to Criteo's ambition to compete with Amazon Ads and other retail media giants by offering an open, independent commerce media ecosystem.