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Mike Provenzano

Operator

Mike Provenzano is SVP & Chief T-Ads Officer at T-Mobile Advertising Solutions. He co-founded Vistar Media, the programmatic digital-out-of-home (DOOH) advertising platform, and served as its CEO, building it into a leading marketplace for location-based out-of-home advertising before its acquisition. His career centers on programmatic advertising, out-of-home media, and data-driven audience targeting.

Last updated Jun 6, 2026 by ATDb automated enrichment

Role
SVP & Chief T-Ads Officer
Company
T-Mobile Advertising Solutions
Based
New York, New York, United States
Years in industry
15 years

Bio

Mike Provenzano is SVP & Chief T-Ads Officer at T-Mobile Advertising Solutions. He co-founded Vistar Media, the programmatic digital-out-of-home (DOOH) advertising platform, and served as its CEO, building it into a leading marketplace for location-based out-of-home advertising before its acquisition. His career centers on programmatic advertising, out-of-home media, and data-driven audience targeting.

Expertise & education

Expertise

Programmatic AdvertisingDigital Out-of-Home (DOOH)Performance MarketingDemand-Side Platforms (DSP)Audience TargetingAdvertising Technology

Speaking topics

Programmatic digital-out-of-home advertisingThe convergence of DOOH and programmaticTelco advertising and first-party dataThe future of omnichannel advertising

Recognition

Notable achievements

  • Co-founded Vistar Media and led it as CEO, building a leading programmatic digital-out-of-home (DOOH) advertising marketplace
  • Joined T-Mobile Advertising Solutions as SVP & Chief T-Ads Officer to lead its advertising business