Morgan Flatley
Morgan Flatley serves as Global Chief Marketing Officer at McDonald's, one of the world's largest and most recognized consumer brands, where she leads marketing strategy across more than 100 countries. She is widely recognized for modernizing McDonald's marketing approach by integrating digital-first strategies, data-driven personalization, and loyalty program innovation — most notably the McDonald's Rewards program — into a brand that reaches hundreds of millions of consumers daily. Her work sits at the intersection of traditional brand marketing and modern AdTech, leveraging first-party data, mobile engagement, and programmatic capabilities at a scale few marketers ever encounter.
Last updated Jun 11, 2026 by ATDb automated enrichment
- Years in industry
- 20 years
Bio
Morgan Flatley serves as Global Chief Marketing Officer at McDonald's, one of the world's largest and most recognized consumer brands, where she leads marketing strategy across more than 100 countries. She is widely recognized for modernizing McDonald's marketing approach by integrating digital-first strategies, data-driven personalization, and loyalty program innovation — most notably the McDonald's Rewards program — into a brand that reaches hundreds of millions of consumers daily. Her work sits at the intersection of traditional brand marketing and modern AdTech, leveraging first-party data, mobile engagement, and programmatic capabilities at a scale few marketers ever encounter.
Career
Chief Marketing Officer, U.S.
McDonald's · 2017-2022
Senior Vice President, Marketing
PepsiCo · Prior to 2017
Various Marketing Leadership Roles
PepsiCo · 2000s-2017
Expertise & education
Expertise
Education
- BA, University of Notre Dame
Speaking topics
Recognition
Notable achievements
- Launched and scaled McDonald's MyMcDonald's Rewards loyalty program globally, rapidly amassing tens of millions of active members
- Led McDonald's U.S. marketing through significant digital transformation and brand revitalization
- Elevated McDonald's digital and mobile ordering ecosystem as a core marketing and data asset
- Oversaw some of the most culturally resonant McDonald's campaigns in recent years, including celebrity meal collaborations