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Nada Bradbury

Standards Setter

Nada Bradbury serves as Chief Executive Officer at Ad-ID, the advertising industry's standard system for identifying and tracking media assets across platforms. In this role, she leads the organization's strategic direction and operations, working to advance the adoption and evolution of universal ad identification standards across the media and advertising ecosystem.

Last updated Jun 11, 2026 by ATDb automated enrichment

Role
Chief Executive Officer
Company
Ad-ID
Based
New York, New York, United States
Connections
1
Years in industry
15 years

Bio

Nada Bradbury serves as Chief Executive Officer at Ad-ID, the advertising industry's standard system for identifying and tracking media assets across platforms. In this role, she leads the organization's strategic direction and operations, working to advance the adoption and evolution of universal ad identification standards across the media and advertising ecosystem.

Expertise & education

Expertise

Ad Identification StandardsMedia Asset TrackingCross-Platform AdvertisingAd OperationsIndustry Standards DevelopmentMedia and Entertainment Technology

Speaking topics

Universal Ad IdentificationMedia Asset ManagementCross-Platform Ad TrackingAdvertising Industry Standards

Recognition

Notable achievements

  • Leads Ad-ID, the advertising industry's standard system for universal ad identification adopted across broadcast, digital, and streaming platforms
  • Advancing industry-wide adoption of Ad-ID standards across the evolving media and advertising ecosystem