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Nico Neumann

Associate Professor at Melbourne Business School

Academic research in advertising measurement and AdTech

Thought LeaderMelbourne, Victoria, Australia15+ years in industry

Last updated Jun 11, 2026 by ATDb automated enrichment

Bio

Nico Neumann is an Associate Professor at Melbourne Business School, where his work sits at the intersection of advertising technology, measurement, and data-driven marketing. Prior to academia, he held a senior technology leadership role at Oracle Data Cloud, contributing to data management and audience solutions at scale.

Previous Roles

Senior Technology Leader

Oracle Data Cloud (prior to academia)

Expertise
Programmatic AdvertisingAudience Data QualityDigital Advertising MeasurementData Management PlatformsIdentity ResolutionClean Room MatchingMarketing Mix ModelingData-Driven Marketing
Education
  • PhD, Marketing/Advertising Technology (institution not confirmed)
Notable Achievements
  • Published influential academic research exposing quality issues in third-party audience data used in programmatic advertising
  • Contributed to audience data and data management solutions at scale at Oracle Data Cloud before transitioning to academic research
  • Recognized as a leading academic voice on AdTech measurement integrity and data quality pitfalls, frequently cited in industry media
Speaking Topics
Audience data quality and verification in programmatic advertisingClean room matching and its limitationsMarketing mix modeling and digital measurementPitfalls of third-party data in AdTechAdvertising effectiveness and accountability
Publications
  • Research on third-party audience data quality in programmatic advertising (Journal of Marketing Research)
  • Studies on digital advertising measurement and effectiveness (Melbourne Business School)
Connections