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Nicolás Zerega

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Nicolás Zerega is a senior AdTech executive best known for spearheading The Trade Desk's growth strategy across Latin America, a region increasingly central to global programmatic advertising expansion. In his role as Managing Director, he oversees business development, partnerships, and market education efforts across key LATAM markets including Brazil, Mexico, Argentina, and Colombia, helping brands and agencies transition toward data-driven, programmatic media buying at scale. Zerega brings extensive experience in digital media and advertising technology to his role, having worked across agency, publisher, and technology sides of the industry before joining The Trade Desk. His career trajectory reflects a deep understanding of the unique challenges and opportunities in the Latin American digital ecosystem, including fragmented media landscapes, evolving privacy regulations, and the rapid growth of connected TV and streaming platforms in the region. As a regional leader for one of the world's most prominent demand-side platforms, Zerega has been instrumental in educating the LATAM market on the value of the open internet, identity solutions, and the shift away from walled gardens. He is recognized as a key voice in advancing programmatic maturity and transparency in a region where digital advertising infrastructure is rapidly evolving.

Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026

Role
Managing Director, Latin America
Company
The Trade Desk
Based
Miami, Florida, United States
Connections
1
Years in industry
15 years

Bio

Nicolás Zerega is a senior AdTech executive best known for spearheading The Trade Desk's growth strategy across Latin America, a region increasingly central to global programmatic advertising expansion. In his role as Managing Director, he oversees business development, partnerships, and market education efforts across key LATAM markets including Brazil, Mexico, Argentina, and Colombia, helping brands and agencies transition toward data-driven, programmatic media buying at scale. Zerega brings extensive experience in digital media and advertising technology to his role, having worked across agency, publisher, and technology sides of the industry before joining The Trade Desk. His career trajectory reflects a deep understanding of the unique challenges and opportunities in the Latin American digital ecosystem, including fragmented media landscapes, evolving privacy regulations, and the rapid growth of connected TV and streaming platforms in the region. As a regional leader for one of the world's most prominent demand-side platforms, Zerega has been instrumental in educating the LATAM market on the value of the open internet, identity solutions, and the shift away from walled gardens. He is recognized as a key voice in advancing programmatic maturity and transparency in a region where digital advertising infrastructure is rapidly evolving.

Career

  • Senior Director, Latin America

    The Trade Desk · prior to current role

  • Digital Media & AdTech Leadership Roles

    Various (agency/media) · prior to The Trade Desk

Expertise & education

Expertise

Programmatic AdvertisingDemand-Side Platforms (DSP)Latin America Digital MediaConnected TV (CTV)Data-Driven Media BuyingIdentity ResolutionOpen Internet AdvocacyAgency and Brand Partnerships

Speaking topics

Programmatic advertising in Latin AmericaThe open internet vs. walled gardensConnected TV growth in LATAMData-driven media buying and identity solutionsDigital advertising transparency

Recognition

Notable achievements

  • Led The Trade Desk's market expansion and revenue growth across Latin America
  • Established key agency and brand partnerships across Brazil, Mexico, Argentina, and Colombia
  • Advanced programmatic education and adoption in emerging LATAM digital advertising markets
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