Nikos Moraitakis

Nikos Moraitakis is best known as the CEO and co-founder of Workable, one of the world's leading recruiting software platforms, which he has built into a globally recognized SaaS business serving tens of thousands of companies. While his primary domain is HR technology, Moraitakis has emerged as a notable practitioner voice in performance marketing and programmatic advertising, given Workable's significant investment in paid media and data-driven audience acquisition to fuel its own growth. His hands-on experience scaling a high-growth SaaS company through performance channels gives him credibility in AdTech conversations that purely theoretical voices lack. Moraitakis co-founded Workable in 2012 in Athens, Greece, before expanding the company's headquarters to Boston. Under his leadership, Workable has raised substantial venture funding and grown to serve a global customer base, requiring sophisticated multi-channel marketing strategies including programmatic display, paid search, and audience targeting. This operational experience has made him a sought-after voice on topics like customer acquisition cost optimization, audience segmentation, and the intersection of HR data with marketing intelligence. He has participated in industry discussions around data-driven marketing, growth strategies for SaaS businesses, and the use of programmatic tools for demand generation. His perspective as an operator who deploys AdTech tools at scale — rather than a vendor selling them — offers a grounded, ROI-focused viewpoint that resonates with performance marketing practitioners.

Last updated Jun 6, 2026 by the ATDb Editorial Team