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Pam Zucker

Thought Leader

Pam Zucker serves as SVP, Chief Strategy Officer at IAB, where she shapes strategic direction for one of the advertising and marketing industry's most influential trade organizations. With deep expertise in the AdTech ecosystem, she brings a strong background in programmatic advertising, publisher monetization, and multi-stakeholder partnership development to her leadership role.

Last updated Jun 11, 2026 by ATDb automated enrichment

Role
SVP, Chief Strategy Officer
Company
IAB
Based
New York, New York, United States
Connections
1
Years in industry
20 years

Bio

Pam Zucker serves as SVP, Chief Strategy Officer at IAB, where she shapes strategic direction for one of the advertising and marketing industry's most influential trade organizations. With deep expertise in the AdTech ecosystem, she brings a strong background in programmatic advertising, publisher monetization, and multi-stakeholder partnership development to her leadership role.

Career

  • Chief Marketing Officer

    Proximic by Comscore · prior to 2023

  • Senior Vice President, Marketing

    Comscore · prior to 2023

  • Vice President, Marketing

    FreeWheel · prior to Comscore

Expertise & education

Expertise

Programmatic AdvertisingPublisher MonetizationAdTech StrategyThought LeadershipContextual TargetingIndustry StandardsMulti-Stakeholder Partnership DevelopmentDigital Advertising Research

Speaking topics

AdTech industry strategy and innovationProgrammatic advertising trendsPublisher monetizationContextual targeting and identity solutionsDigital advertising standards and best practices

Recognition

Notable achievements

  • Appointed SVP, Chief Strategy Officer at IAB to lead its thought leadership engine, including Centers of Excellence and research team
  • Drove marketing and go-to-market strategy for Proximic by Comscore, a leading contextual targeting platform
  • Built and led cross-industry partnerships spanning publishers, agencies, and technology platforms throughout her career

Publications

  • IAB thought leadership reports and Centers of Excellence research (IAB)
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