Pat Casey
Pat Casey is a seasoned AdTech and advanced advertising leader at Paramount Pictures, where he has been instrumental in shaping the company's data-driven advertising strategy across its streaming and linear television properties. His work sits at the intersection of premium content and programmatic technology, helping Paramount compete in an increasingly fragmented media landscape by building scalable, audience-first ad solutions for brands and agencies. Throughout his career, Casey has focused on the evolution of television advertising from traditional linear models toward connected TV (CTV) and streaming-based monetization. He has been involved in developing audience targeting capabilities, addressable advertising products, and programmatic infrastructure that allow advertisers to reach viewers across Paramount's portfolio of properties, including Paramount+, CBS, MTV, and other Viacom-legacy brands. Casey is regarded within the industry as an operator who understands both the technical underpinnings of modern ad delivery and the strategic needs of large media organizations navigating the shift to streaming. His tenure at Paramount reflects a broader industry trend of legacy media companies investing heavily in AdTech capabilities to remain competitive with digital-native platforms.
Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026
- Years in industry
- 15 years
Bio
Pat Casey is a seasoned AdTech and advanced advertising leader at Paramount Pictures, where he has been instrumental in shaping the company's data-driven advertising strategy across its streaming and linear television properties. His work sits at the intersection of premium content and programmatic technology, helping Paramount compete in an increasingly fragmented media landscape by building scalable, audience-first ad solutions for brands and agencies. Throughout his career, Casey has focused on the evolution of television advertising from traditional linear models toward connected TV (CTV) and streaming-based monetization. He has been involved in developing audience targeting capabilities, addressable advertising products, and programmatic infrastructure that allow advertisers to reach viewers across Paramount's portfolio of properties, including Paramount+, CBS, MTV, and other Viacom-legacy brands. Casey is regarded within the industry as an operator who understands both the technical underpinnings of modern ad delivery and the strategic needs of large media organizations navigating the shift to streaming. His tenure at Paramount reflects a broader industry trend of legacy media companies investing heavily in AdTech capabilities to remain competitive with digital-native platforms.
Career
Vice President, Advanced Advertising
Viacom/ViacomCBS · Prior to Paramount rebrand
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Led advanced advertising strategy at Paramount Pictures across its streaming and linear portfolio including Paramount+ and CBS
- Helped transition Paramount's ad business from traditional linear TV toward data-driven and programmatic CTV models