Paul Cimino

Paul Cimino is a senior AdTech executive best known for his leadership at LoopMe, where as President he has helped position the company as a leading mobile-first programmatic platform specializing in brand advertising and attention-based measurement. His work has been instrumental in advancing the industry's understanding of attention metrics as a meaningful proxy for advertising effectiveness, moving beyond traditional viewability standards toward outcomes-driven measurement that resonates with brand marketers. Cimino has spent well over a decade in the mobile and programmatic advertising space, building expertise across creative optimization, audience targeting, and brand safety. At LoopMe, he has overseen commercial strategy and growth, helping the platform expand its footprint among premium advertisers and agencies seeking measurable brand impact on mobile environments. His focus on AI-driven optimization and real-time creative adaptation has distinguished LoopMe's approach in a competitive programmatic landscape. Throughout his career, Cimino has been a consistent advocate for raising the quality bar in mobile advertising, pushing for formats and measurement methodologies that genuinely serve brand objectives rather than simply delivering impressions. He is regarded within the industry as a practitioner-operator who combines deep technical understanding of programmatic infrastructure with a marketer-centric perspective on what advertising should ultimately achieve.

• Led LoopMe's commercial expansion as President, growing its presence among major brand advertisers and agencies globally
• Helped pioneer attention metrics as a core KPI for mobile brand advertising campaigns
• Advanced mobile creative optimization methodologies using AI and real-time data at LoopMe