Peggy Anne Salz
Peggy Anne Salz is the Founder and Chief Analyst of MobileGroove, a research and content platform focused on mobile marketing and AdTech. With a career spanning more than two decades, she has contributed analysis and commentary to Forbes and Mobile Marketing Magazine, establishing herself as a trusted voice for brands, agencies, and technology vendors navigating the mobile ecosystem.
Last updated Jun 6, 2026 by the ATDb Editorial Team
- Years in industry
- 25 years
Bio
Peggy Anne Salz is the Founder and Chief Analyst of MobileGroove, a research and content platform focused on mobile marketing and AdTech. With a career spanning more than two decades, she has contributed analysis and commentary to Forbes and Mobile Marketing Magazine, establishing herself as a trusted voice for brands, agencies, and technology vendors navigating the mobile ecosystem.
Career
Author and Mobile Industry Analyst
Freelance / Independent · 2000-2012
Contributing Analyst
Forbes · 2012-present
Contributing Editor
Mobile Marketing Magazine · 2010-present
Advisory roles
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Founded MobileGroove, a widely cited mobile marketing research and content platform with global readership
- Co-authored multiple books on mobile marketing and the app economy
- Regular contributor to Forbes covering mobile advertising and marketing technology
- Produced and hosted long-running video and podcast interview series featuring senior AdTech and mobile marketing executives
- Frequent keynote speaker and moderator at Mobile World Congress and Dmexco
Publications
- Forbes
- VentureBeat
- Mobile Marketing Magazine
- MobileGroove (proprietary research and analysis)
- Co-author: 'The Everything Guide to Mobile Apps' (Adams Media)