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Robert Yallen

Operator

Robert Yallen is a veteran media industry executive who has built InterMedia Group of Companies into one of the prominent independent media agencies in the United States, with a particular reputation in direct response television (DRTV) and performance-based media buying. Under his leadership, InterMedia has served a broad range of clients across industries, deploying integrated media strategies that span television, digital, and other channels. Yallen has been a long-standing figure in the direct response and performance media space, guiding InterMedia through the evolution of the media landscape from traditional broadcast buying toward more data-driven, cross-platform approaches. His tenure at the helm of InterMedia reflects decades of experience in media planning, buying, and client strategy. He is recognized within the independent agency community as an operator who has sustained and grown a mid-sized agency in a consolidating market, maintaining independence while competing with larger holding company agencies.

Last updated Oct 23, 2026 by ATDb automated enrichment

Role
President & CEO
Company
InterMedia Group of Companies
Based
Los Angeles, California, United States

AI-drafted from public sources1 source cited

Years in industry
30 years

Bio

Robert Yallen is a veteran media industry executive who has built InterMedia Group of Companies into one of the prominent independent media agencies in the United States, with a particular reputation in direct response television (DRTV) and performance-based media buying. Under his leadership, InterMedia has served a broad range of clients across industries, deploying integrated media strategies that span television, digital, and other channels. Yallen has been a long-standing figure in the direct response and performance media space, guiding InterMedia through the evolution of the media landscape from traditional broadcast buying toward more data-driven, cross-platform approaches. His tenure at the helm of InterMedia reflects decades of experience in media planning, buying, and client strategy. He is recognized within the independent agency community as an operator who has sustained and grown a mid-sized agency in a consolidating market, maintaining independence while competing with larger holding company agencies.

Expertise & education

Expertise

Direct Response Television (DRTV)Media BuyingMedia PlanningPerformance-Based MediaIntegrated Media StrategyIndependent Agency ManagementTelevision Advertising

Speaking topics

Direct Response TelevisionPerformance MediaIndependent Agency Growth

Recognition

Notable achievements

  • Built InterMedia Group into a leading independent media agency with a strong direct response television practice
  • Sustained InterMedia's independence through significant consolidation in the agency industry