Romy Gai
Romy Gai serves as Chief Business Officer at FIFA, where he oversees the organization's global commercial operations, media rights, and partnership strategy. In this role, he has been instrumental in reshaping how FIFA monetizes its properties in the digital age, including landmark deals with streaming platforms and digital broadcasters that signal a significant shift in sports media rights distribution. His work sits at the intersection of sports, media, and advertising technology, making him a key figure in how premium live sports content is packaged and sold to both traditional and emerging media buyers. Gai's influence in the broader AdTech and media ecosystem stems from FIFA's position as one of the world's most valuable sports rights holders. Decisions made under his commercial leadership — including how FIFA World Cup rights are bundled, sold, and activated digitally — have downstream effects on programmatic advertising markets, streaming ad inventory, and the premium sports advertising economy worldwide.
Last updated Oct 10, 2026 by the ATDb Editorial Team
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- Years in industry
- 20 years
Bio
Romy Gai serves as Chief Business Officer at FIFA, where he oversees the organization's global commercial operations, media rights, and partnership strategy. In this role, he has been instrumental in reshaping how FIFA monetizes its properties in the digital age, including landmark deals with streaming platforms and digital broadcasters that signal a significant shift in sports media rights distribution. His work sits at the intersection of sports, media, and advertising technology, making him a key figure in how premium live sports content is packaged and sold to both traditional and emerging media buyers. Gai's influence in the broader AdTech and media ecosystem stems from FIFA's position as one of the world's most valuable sports rights holders. Decisions made under his commercial leadership — including how FIFA World Cup rights are bundled, sold, and activated digitally — have downstream effects on programmatic advertising markets, streaming ad inventory, and the premium sports advertising economy worldwide.
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Negotiated major streaming and digital broadcasting deals for FIFA as Chief Business Officer, expanding the organization's reach into OTT platforms
- Helped reposition FIFA's commercial strategy to address the shift from traditional linear TV to digital and streaming consumption
- Oversaw commercial operations for FIFA World Cup media rights, one of the most valuable sports media properties globally