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Russ Fradin

Operator

Russ Fradin is CEO and co-founder of Larridin. A serial entrepreneur, he previously co-founded and led Adify, a vertical advertising-network platform, and co-founded the employee-communications company Dynamic Signal.

Last updated Jun 6, 2026 by the ATDb Editorial Team

Role
CEO & Co-Founder
Company
Larridin
Based
New York, New York, United States
Years in industry
20 years

Career

  • CEO & Co-Founder

    Adify · prior

  • Co-Founder

    Dynamic Signal · prior

Expertise & education

Expertise

Addressable TV AdvertisingConnected TV (CTV)Linear TV AdvertisingCross-Platform MeasurementAttribution SolutionsProgrammatic AdvertisingMedia and Technology InvestmentsAudience Targeting

Speaking topics

The convergence of linear TV and CTV advertisingAddressable television at scaleCross-platform measurement and attributionThe future of TV advertising technology

Recognition

Notable achievements

  • Led Canoe's expansion of addressable TV advertising capabilities across linear and streaming platforms
  • Helped position Canoe as a key infrastructure provider for data-driven television advertising measurement