Seraj Bharwani is Chief Strategy Officer at Illumin, a journey advertising automation platform. He led the strategic repositioning of AcuityAds as Illumin, establishing a differentiated narrative in programmatic advertising. He is a recognized industry voice on consumer journey strategy in programmatic, with published work in AdExchanger, MediaPost, and other trade publications.
Last updated Jun 6, 2026 by the ATDb Editorial Team
- Years in industry
- 20 years
Bio
Seraj Bharwani is Chief Strategy Officer at Illumin, a journey advertising automation platform. He led the strategic repositioning of AcuityAds as Illumin, establishing a differentiated narrative in programmatic advertising. He is a recognized industry voice on consumer journey strategy in programmatic, with published work in AdExchanger, MediaPost, and other trade publications.
Expertise & education
Expertise
Education
- MBA, Management (institution not publicly confirmed)
- Engineering or quantitative undergraduate degree (institution not publicly confirmed)
Speaking topics
Recognition
Notable achievements
- Helped reposition AcuityAds as Illumin, a journey advertising automation platform, contributing to a differentiated market narrative in programmatic advertising
- Recognized as a leading industry voice on consumer journey strategy in programmatic, with frequent bylines in AdExchanger, MediaPost, and other trade publications
- Developed strategic frameworks for journey-based advertising that have influenced how brands approach cross-channel programmatic planning
Publications
- Regular contributor to AdExchanger on programmatic strategy and CTV
- Bylines in MediaPost on identity and the future of digital advertising
- Thought leadership articles published via Illumin/AcuityAds on journey advertising