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Seth Matlins

Thought Leader

Seth Matlins is the founder of The Wisdomous Company and hosts Create or Destroy: Reimagining Marketing, a weekly business podcast for CEOs, CFOs, boards and CMOs, produced with Vox Media since May 2026 alongside a live executive event series. He started the marketing practice at Creative Artists Agency (CAA), was the first global CMO of Live Nation, led cultural strategy and insights and entertainment marketing at Endeavor's cultural marketing agency, was president of Rock the Vote, and was managing director of the Forbes CMO Network. He pushed for the Truth in Advertising Act, introduced in Congress in 2014 and 2016, which aimed to protect women and children from the health effects of photoshopped ads.

Last updated Oct 14, 2026 by the ATDb Editorial Team

Role
Founder
Company
The Wisdomous Company
Based
Los Angeles, California, United States

AI-drafted from public sources5 sources cited

Years in industry
20 years

Bio

Seth Matlins is the founder of The Wisdomous Company and hosts Create or Destroy: Reimagining Marketing, a weekly business podcast for CEOs, CFOs, boards and CMOs, produced with Vox Media since May 2026 alongside a live executive event series. He started the marketing practice at Creative Artists Agency (CAA), was the first global CMO of Live Nation, led cultural strategy and insights and entertainment marketing at Endeavor's cultural marketing agency, was president of Rock the Vote, and was managing director of the Forbes CMO Network. He pushed for the Truth in Advertising Act, introduced in Congress in 2014 and 2016, which aimed to protect women and children from the health effects of photoshopped ads.

Expertise & education

Expertise

Brand MarketingEntertainment MarketingLive EventsBrand StrategyCulture and MarketingSponsorship and PartnershipsResponsible Advertising

Speaking topics

Entertainment and brand marketingLive events as a marketing platformResponsible advertising and media's cultural impactBrand strategy in culture

Recognition

Notable achievements

  • First global CMO of Live Nation
  • Started the marketing practice at Creative Artists Agency (CAA)
  • Pushed for the Truth in Advertising Act (introduced 2014 and 2016) on photoshopped ads