Shachar Orren

Shachar Orren is best known as the co-founder and CMO of EX.CO (formerly Playbuzz), a content experience and video technology platform that helps publishers and brands drive deeper audience engagement and monetization through interactive and video formats. She has been a prominent advocate for rethinking how digital content is created and consumed, pushing the industry toward formats that prioritize user experience alongside advertiser outcomes. Her work sits at the intersection of content strategy, audience engagement, and programmatic monetization on the open web. Orren co-founded Playbuzz in 2012, which grew into one of the most widely used interactive content platforms globally before rebranding as EX.CO with a sharpened focus on video and content monetization technology for publishers. Under her leadership in marketing and brand strategy, EX.CO has positioned itself as a key player in helping publishers compete for attention and revenue in an increasingly fragmented media landscape. She has been instrumental in articulating the company's vision to media buyers, publishers, and the broader AdTech ecosystem. As a frequent speaker and contributor to industry conversations, Orren has championed the value of contextual relevance, first-party data strategies, and the shift away from interruptive advertising toward content-native monetization. Her perspective as both a builder and marketer gives her a distinctive voice in discussions about the future of publisher monetization, the cookieless transition, and the role of engaging content formats in driving measurable advertising outcomes.

Last updated Jun 11, 2026 by ATDb automated enrichment