Shawn Schwegman is the Founder & CEO of CoContent, where he applies deep expertise in digital advertising strategy and audience analytics to build solutions for a rapidly evolving media landscape. His career has been shaped by the intersection of marketing leadership and AdTech, with a focus on helping brands and media owners navigate measurement and reach in a fragmented, post-cookie world.
Last updated Jun 11, 2026 by ATDb automated enrichment
- Years in industry
- 15 years
Bio
Shawn Schwegman is the Founder & CEO of CoContent, where he applies deep expertise in digital advertising strategy and audience analytics to build solutions for a rapidly evolving media landscape. His career has been shaped by the intersection of marketing leadership and AdTech, with a focus on helping brands and media owners navigate measurement and reach in a fragmented, post-cookie world.
Career
Chief Marketing Officer
Undertone · approx. 2015-2018
VP, Digital Marketing
Overstock.com · approx. 2010-2013
Expertise & education
Expertise
Education
- Indiana University
Speaking topics
Recognition
Notable achievements
- Founded CoContent, an AI-driven content and advertising platform addressing measurement and reach challenges in a cookieless environment
- Built career at the intersection of marketing leadership and AdTech, advising brands and media owners on audience strategy