Shiv Gupta is best known as the founder of U of Digital, the AdTech industry's leading education and training platform dedicated to demystifying programmatic advertising and the broader digital advertising ecosystem. Since founding U of Digital, he has become one of the most recognized educators in the space, helping agencies, brands, publishers, and technology vendors build foundational and advanced knowledge across the entire digital advertising value chain. His ability to translate complex technical and commercial concepts into accessible, practical learning has made him a trusted resource for thousands of industry professionals. Before launching U of Digital, Gupta held roles on both the buy and sell sides of the advertising industry, giving him a well-rounded perspective on how the ecosystem operates from multiple vantage points. This cross-functional experience informs the curriculum and training programs he has developed, which span programmatic fundamentals, advanced trading strategies, identity resolution, data privacy, and emerging technologies reshaping the industry. U of Digital has grown into a recognized institution within AdTech, offering courses, workshops, certifications, and bespoke corporate training programs. Gupta is a frequent speaker at industry events and contributes regularly to AdTech discourse through podcasts, webinars, and written content, reinforcing his reputation as a thought leader committed to elevating industry knowledge and professionalism.
Last updated Jun 6, 2026 by the ATDb Editorial Team
- Years in industry
- 15 years
Bio
Shiv Gupta is best known as the founder of U of Digital, the AdTech industry's leading education and training platform dedicated to demystifying programmatic advertising and the broader digital advertising ecosystem. Since founding U of Digital, he has become one of the most recognized educators in the space, helping agencies, brands, publishers, and technology vendors build foundational and advanced knowledge across the entire digital advertising value chain. His ability to translate complex technical and commercial concepts into accessible, practical learning has made him a trusted resource for thousands of industry professionals. Before launching U of Digital, Gupta held roles on both the buy and sell sides of the advertising industry, giving him a well-rounded perspective on how the ecosystem operates from multiple vantage points. This cross-functional experience informs the curriculum and training programs he has developed, which span programmatic fundamentals, advanced trading strategies, identity resolution, data privacy, and emerging technologies reshaping the industry. U of Digital has grown into a recognized institution within AdTech, offering courses, workshops, certifications, and bespoke corporate training programs. Gupta is a frequent speaker at industry events and contributes regularly to AdTech discourse through podcasts, webinars, and written content, reinforcing his reputation as a thought leader committed to elevating industry knowledge and professionalism.
Career
Programmatic & Digital Media roles
Various agencies and ad tech companies · early career
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Founded U of Digital, which has trained thousands of AdTech and programmatic advertising professionals across agencies, brands, and technology companies
- Built U of Digital into the industry's most recognized independent AdTech education and certification platform
- Developed comprehensive curriculum covering the full digital advertising value chain, from fundamentals to advanced programmatic strategy
Publications
- U of Digital Blog and Industry Explainers (uofdigital.com)
- Regular contributor to AdTech industry podcasts and webinars