Sven Bornemann

Sven Bornemann is the CEO of Adscale, a Hamburg-based programmatic advertising platform that leverages artificial intelligence and machine learning to optimize digital advertising campaigns, particularly for e-commerce and retail advertisers. Under his leadership, Adscale has positioned itself as a technology-forward solution enabling mid-market and enterprise advertisers to access programmatic buying with a focus on performance and automation. His work sits at the intersection of retail media, programmatic technology, and AI-driven campaign optimization. Bornemann has built his career within the European AdTech ecosystem, focusing on scaling advertising technology solutions that democratize access to sophisticated programmatic tools. Adscale, which operates under the PAAPI umbrella, has developed proprietary bidding and optimization technology aimed at helping advertisers achieve measurable ROI through data-driven audience targeting and automated media buying across display, social, and other digital channels. As a practitioner-operator in the German and broader European AdTech market, Bornemann represents a generation of AdTech leaders focused on building sustainable, performance-oriented technology businesses. His emphasis on AI-powered advertising solutions reflects broader industry trends toward automation and machine learning in programmatic buying, particularly relevant for the growing retail media sector in Europe.

• Led Adscale to become a recognized AI-driven programmatic platform serving e-commerce advertisers in the DACH region
• Developed and scaled PAAPI/Adscale's proprietary machine learning bidding technology for retail advertisers