Tom Kershaw

Chief Technology Officer at Magnite

Leading large-scale technology integrations and building programmatic advertising platforms that process billions of daily transactions across CTV, video, display, and mobile.

OperatorLos Angeles, California, United States15+ years in industry

Last updated Jun 6, 2026 by the ATDb Editorial Team

Bio

Tom Kershaw is Chief Technology Officer at Magnite, the world's largest independent SSP. He led the technology integration following the 2021 merger of Rubicon Project and Telaria. Previously, he built and scaled Telaria's CTV and video advertising technology platform, establishing it as a technical leader in server-side ad insertion.

Expertise

Programmatic AdvertisingConnected TV (CTV) AdvertisingServer-Side Ad Insertion (SSAI)Real-Time Bidding (RTB)Supply-Side Platforms (SSP)Video Advertising TechnologyAd Tech InfrastructureOpen Standards & Interoperability

Notable Achievements

Led technology integration following the Rubicon Project and Telaria merger to form Magnite, the world's largest independent SSP
Built and scaled Telaria's CTV and video advertising technology platform, establishing it as a technical leader in server-side ad insertion
Oversaw engineering for a platform processing billions of programmatic ad transactions daily across CTV, video, display, and mobile

Speaking Topics

Connected TV monetization and programmatic videoServer-side ad insertion and streaming ad techThe future of the open programmatic ecosystemSupply-side technology and publisher monetization

Board Memberships

IAB Tech Lab (contributor/participant)

Connections