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Tor Myhren

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Tor Myhren is one of the most prominent figures in brand marketing and advertising, best known for leading Apple's global marketing communications as VP since 2016. In this role he oversees all of Apple's advertising and creative output, reporting directly to senior leadership. His tenure has produced celebrated campaigns as well as high-profile controversies, most notably the 2024 'Crush!' iPad Pro ad, which drew widespread criticism from the creative community for its imagery of artistic tools being destroyed, prompting Apple to issue a rare public apology and pull the campaign. Before joining Apple, Myhren was President and Chief Creative Officer at Grey New York, one of the largest advertising agencies in the world. At Grey he built a reputation as a top creative leader, helping the agency win major accounts and industry recognition. His agency career established him as a significant creative voice in the advertising industry before his move client-side to Apple. Myhren is widely regarded as one of the most powerful marketing executives in the technology sector, given Apple's scale and cultural influence. His work sits at the intersection of consumer technology, brand storytelling, and popular culture, making him a central figure in both the advertising and tech industries.

Last updated Oct 24, 2026 by ATDb automated enrichment

Role
VP of Marketing Communications
Company
Apple
Based
Cupertino, California, United States

AI-drafted from public sources1 source cited

Years in industry
25 years

Bio

Tor Myhren is one of the most prominent figures in brand marketing and advertising, best known for leading Apple's global marketing communications as VP since 2016. In this role he oversees all of Apple's advertising and creative output, reporting directly to senior leadership. His tenure has produced celebrated campaigns as well as high-profile controversies, most notably the 2024 'Crush!' iPad Pro ad, which drew widespread criticism from the creative community for its imagery of artistic tools being destroyed, prompting Apple to issue a rare public apology and pull the campaign. Before joining Apple, Myhren was President and Chief Creative Officer at Grey New York, one of the largest advertising agencies in the world. At Grey he built a reputation as a top creative leader, helping the agency win major accounts and industry recognition. His agency career established him as a significant creative voice in the advertising industry before his move client-side to Apple. Myhren is widely regarded as one of the most powerful marketing executives in the technology sector, given Apple's scale and cultural influence. His work sits at the intersection of consumer technology, brand storytelling, and popular culture, making him a central figure in both the advertising and tech industries.

Expertise & education

Expertise

Brand MarketingAdvertising CreativeIntegrated Marketing CommunicationsConsumer Technology MarketingAgency LeadershipBrand StorytellingCampaign Development

Recognition

Notable achievements

  • Led Apple's global marketing communications as VP since 2016, overseeing one of the world's most valuable brands
  • Served as President and CCO of Grey New York, one of the largest advertising agencies globally
  • Apple's 'Crush!' iPad Pro ad (2024) became a landmark moment in advertising discourse, prompting Apple's rare public apology