Wade Jastremski

Wade Jastremski is a senior commercial and advertising technology professional at Channel 4, where he has been instrumental in developing and scaling the broadcaster's advanced advertising capabilities. Operating at the intersection of data-driven advertising and broadcast media, he has helped position Channel 4 as a forward-thinking player in the UK's evolving addressable and programmatic TV landscape. His work spans audience targeting, data partnerships, and the commercialisation of Channel 4's digital and streaming inventory. Jastremski's career reflects a trajectory through the rapidly converging worlds of digital and broadcast advertising. At Channel 4, he has been involved in initiatives around addressable TV, first-party data strategy, and the development of programmatic solutions that allow advertisers to reach audiences across the broadcaster's VOD and linear platforms. His role places him at the forefront of the UK's push toward more sophisticated, measurable TV advertising. He is recognised within the UK AdTech and broadcast advertising community as a practitioner who bridges the gap between traditional TV commercial models and modern programmatic and data-led approaches. His contributions have supported Channel 4's broader mission to innovate in advertising while maintaining its public service remit.

• Led development of advanced advertising products at Channel 4, one of the UK's leading public service broadcasters
• Contributed to Channel 4's programmatic and addressable TV strategy as the UK market shifted toward data-driven broadcast advertising