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Wayne Tassie

Standards Setter

Wayne Tassie is a digital advertising professional based in the Netherlands, known for his dual role leading DoubleVerify's operations in the Dutch market while shaping industry standards through his chairmanship of IAB Europe's Advertising & Media Committee. In his committee role, he contributes to policy and standards development across the European digital advertising ecosystem, covering areas such as brand safety, viewability, and ad quality. At DoubleVerify, a leading digital media measurement and ad verification platform, Tassie works with advertisers, agencies, and publishers in the Netherlands to improve the quality and transparency of digital advertising. His position bridges commercial practice and industry governance, reflecting a career focused on the integrity and effectiveness of digital media.

Last updated Oct 26, 2026 by ATDb automated enrichment

Role
Chair of IAB Europe's Advertising & Media Committee and Group Director for the Netherlands
Company
DoubleVerify
Based
Amsterdam, Netherlands
Boards
1

AI-drafted from public sources1 source cited

Years in industry
15 years

Bio

Wayne Tassie is a digital advertising professional based in the Netherlands, known for his dual role leading DoubleVerify's operations in the Dutch market while shaping industry standards through his chairmanship of IAB Europe's Advertising & Media Committee. In his committee role, he contributes to policy and standards development across the European digital advertising ecosystem, covering areas such as brand safety, viewability, and ad quality. At DoubleVerify, a leading digital media measurement and ad verification platform, Tassie works with advertisers, agencies, and publishers in the Netherlands to improve the quality and transparency of digital advertising. His position bridges commercial practice and industry governance, reflecting a career focused on the integrity and effectiveness of digital media.

Expertise & education

Expertise

Digital Advertising VerificationBrand SafetyViewabilityProgrammatic AdvertisingAd QualityIndustry Standards and PolicyDigital Media Measurement

Speaking topics

Brand SafetyDigital Advertising StandardsAd VerificationProgrammatic Transparency

Recognition

Notable achievements

  • Chair of IAB Europe's Advertising & Media Committee, contributing to pan-European digital advertising standards
  • Leading DoubleVerify's commercial and strategic operations in the Netherlands