William White

William White serves as Chief Marketing Officer at Walmart, the world's largest retailer by revenue, where he oversees brand strategy, advertising, and marketing communications for the company's U.S. operations. In this role, he is responsible for shaping how Walmart connects with consumers across its massive retail footprint and growing e-commerce presence, including campaigns that emphasize value, accessibility, and the evolving Walmart brand identity. White joined Walmart having previously held senior marketing roles at Target, where he built significant experience in retail marketing and brand strategy. His background spans consumer marketing, brand management, and retail media — a particularly relevant domain given Walmart's significant investment in Walmart Connect, its retail media advertising business that allows brands to reach Walmart shoppers across digital and in-store channels. As CMO of one of the most-advertised brands in the United States, White operates at the intersection of mass-market consumer marketing and the rapidly growing retail media landscape, making him a significant figure in both brand marketing and the broader advertising ecosystem.

Last updated Oct 27, 2026 by ATDb automated enrichment