Yun Yip

Yun Yip is a seasoned AdTech operator with deep expertise in programmatic advertising, digital media, and the emerging in-game advertising space. Currently at iion, a platform specializing in gaming advertising, Yun has been instrumental in advancing the conversation around games as a premium, brand-safe advertising environment. She is recognized for her ability to bridge the gap between brand marketers and the rapidly evolving gaming ecosystem, helping advertisers understand and activate audiences across mobile, console, and PC gaming environments. Yun's career spans over a decade in the AdTech and digital media industry, with experience across publisher-side, platform-side, and agency-facing roles. Her trajectory reflects a consistent focus on revenue growth, strategic partnerships, and market education — particularly in categories that require evangelism and category creation, such as in-game advertising. She has held senior commercial roles that have given her a broad view of the programmatic supply chain and the challenges facing both buyers and sellers. Beyond her commercial work, Yun is an active voice in the Australian and Asia-Pacific AdTech community, contributing to industry conversations around gaming media, audience engagement, and the future of digital advertising. Her work at iion positions her at the forefront of one of the fastest-growing segments in AdTech, as brands increasingly look to gaming audiences as a critical and underserved demographic.

Last updated Sep 27, 2026 by the ATDb Editorial Team