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Zach Apter

Operator

Zach Apter is Chief Strategy Officer of Playlist, the parent company of Mindbody, ClassPass, Booker, EGYM and Kite, a role he took in August 2026 after serving as its Chief Marketing Officer. He was Mindbody's CMO from 2022, following roles leading consumer revenue and growth at Mindbody and as Chief Commercial Officer of ClassPass. Earlier he headed strategy for Google's self-driving car project and worked in corporate strategy at Microsoft.

Last updated Oct 26, 2026 by the ATDb Editorial Team

Role
Chief Strategy Officer
Company
Playlist
Based
New York, New York, United States

AI-drafted from public sources2 sources cited

Years in industry
15 years

Bio

Zach Apter is Chief Strategy Officer of Playlist, the parent company of Mindbody, ClassPass, Booker, EGYM and Kite, a role he took in August 2026 after serving as its Chief Marketing Officer. He was Mindbody's CMO from 2022, following roles leading consumer revenue and growth at Mindbody and as Chief Commercial Officer of ClassPass. Earlier he headed strategy for Google's self-driving car project and worked in corporate strategy at Microsoft.