Skip to content
ATDbbeta
Brief

Adblock Plus

Ad Filtering

Adblock Plus is a browser extension company that blocks intrusive and malicious advertisements while supporting website creators through its Acceptable Ads program.

Last updated Oct 25, 2026 by ATDb automated enrichment

Founded
2011
HQ
Cologne, North Rhine-Westphalia, Germany
Parent
Eyeo
Connections
2

AI-drafted from public sources12 sources cited

At a glance

Employees
51-200
Revenue
$10M-$50M
1integrations1corporate family
Privacy TechnologyAd Fraud Prevention

About

World's most widely used ad-blocking browser extension, with a dual role as both an ad-blocking tool and a participant in the programmatic advertising ecosystem via the Acceptable Ads Platform.

Adblock Plus is a browser extension company that blocks intrusive and malicious advertisements while supporting website creators through its Acceptable Ads program. In 2011, Palant, Till Faida, and Tim Schumacher incorporated Adblock Plus as Eyeo GmbH. The company has expanded into ad tech with a supply-side platform (SSP) offering called the Acceptable Ads Platform, marking its first move into an ad tech space it typically criticizes. Governance of ad standards is handled by the Acceptable Ads Committee, which consists of a diverse mix of online experts from companies and non-profit organizations interested in developing better ad standards. In April 2018, Germany's Federal Constitutional Court found in favor of Eyeo and ruled that Adblock Plus did not violate any laws. Source 1: adblockplus.org — Download Adblock Plus Chrome Source 2: wikipedia.org — Adblock Plus Source 3: adexchanger.com — Adblock Plus Shifts Into Ad Tech With SSP Offering Source 4: adblockplus.org — Your ad-free experience, your choice

Business model

Freemium / Licensing

Target market

Consumers, Publishers, Advertisers

What they offer

  • Adblock Plus Browser Extension

    A browser extension available for Chrome, Firefox, Safari, Edge, and others that blocks intrusive, malicious, and disruptive advertisements.

  • Acceptable Ads Program

    A whitelist program that allows non-intrusive, certified ads to pass through the blocker by default, supporting website creators while maintaining user experience standards.

  • Acceptable Ads Platform

    A supply-side platform (SSP) that enables publishers to serve pre-approved, user-friendly ads to users of Adblock Plus who have opted into the Acceptable Ads standard.

  • Acceptable Ads Committee

    An independent governance body consisting of online experts from companies and non-profit organizations that sets and oversees the standards for acceptable advertising.

Key features

Ad and tracker blocking across major browsersAcceptable Ads whitelist for non-intrusive advertisingMalware and phishing domain blockingCustomizable filter listsProgrammatic SSP for Acceptable Ads-certified inventoryIndependent governance via the Acceptable Ads Committee

Use cases

Blocking intrusive and malicious ads for end usersEnabling publishers to monetize ad-block audiences via Acceptable AdsAllowing advertisers to reach ad-block users with certified, non-intrusive creativesImproving page load times and browsing experience by filtering ads

Customer segments

General consumers seeking ad-free browsingPublishers seeking to monetize ad-block audiencesAdvertisers and ad networks seeking Acceptable Ads certificationPrivacy-conscious users

Tech & specs

Technology stack

Browser extension APIs (WebExtensions)JavaScriptFilter list subscription systemProgrammatic SSP infrastructure

Security & compliance

GDPR

Deployment

CloudBrowser extension (client-side)

API

Limited

Corporate history
  1. 2011 · Founded
Connection details

Explore further

2 views
On the Mapby country + regionOn the GraphNetwork around Adblock Plus