Adobe Marketo Measure

San Jose, California, United States · Founded 2011

201-500 employees · ADBE

Sourced & current · updated May 11, 2026Website

B2B revenue attribution and marketing measurement platform. Originally launched as Bizible (acquired by Marketo 2018; passed to Adobe with Marketo acquisition). Officially rebranded from "Bizible" to "Adobe Marketo Measure" in March 2022.

Where they sit

Stack tier: Infrastructure & Data (B)

Attribution & AnalyticsMarketing Analytics

Leading enterprise B2B multi-touch attribution platform, deeply integrated within the Adobe Experience Cloud and Salesforce ecosystems

Ownership

Parent: Marketo Engage