Adobe Mix Modeler

San Jose, California, United States · Founded 2023

10001+ employees · ADBE

Sourced & current · updated May 11, 2026Website

Productized Marketing Mix Modeling + Multi-Touch Attribution solution. Launched October 2023; Merkle named first agency partner Nov 2024. Built on AEP; consolidates MMM and MTA into a single platform.

Where they sit

Stack tier: Ecosystem Services (A)

Attribution & AnalyticsMarketing Analytics

Enterprise-focused unified MMM+MTA platform embedded within Adobe Experience Cloud, leveraging AEP infrastructure for data-native marketing measurement

Ownership

Parent: Adobe Experience Cloud