Angi Ads

Leading advertising platform within the home services vertical marketplace ecosystem

Angi Ads operates as the advertising and marketing solutions division of Angi Inc., one of North America's largest home services marketplaces. The platform enables home service professionals—including contractors, plumbers, electricians, and other trade professionals—to advertise their services to homeowners actively seeking help with home improvement and maintenance projects. Angi Ads leverages the extensive user base and intent data from Angi's consumer-facing platforms (including Angi, HomeAdvisor, and Handy) to deliver targeted advertising opportunities that connect service providers with high-intent customers. As a subsidiary of Angi Inc. (NASDAQ: ANGI), which is majority-owned by IAC, Angi Ads benefits from a vast ecosystem of homeowner traffic and rich behavioral data. The platform offers various advertising products including sponsored placements, lead generation services, and profile enhancement tools that help service professionals increase their visibility and win more jobs. The advertising solutions are designed specifically for the home services vertical, with targeting capabilities based on service type, location, project details, and homeowner intent signals. Angi Ads represents a critical revenue stream for Angi Inc., operating within the broader home services marketplace ecosystem. The platform competes with other vertical-specific advertising solutions and general local service advertising platforms by offering access to millions of homeowners who use Angi's platforms annually to find and hire service professionals for their home projects.