Animoto Pro

Leading self-service video creation platform for small business marketing

Animoto is a cloud-based video creation platform that enables users to produce professional-quality marketing videos without requiring technical video editing skills. Founded in 2006, the company provides drag-and-drop tools that allow businesses, marketers, and individuals to create videos from photos, video clips, and text, with customizable templates, licensed music, and branding options. The platform serves a broad range of users from small businesses and social media marketers to real estate agents and e-commerce sellers who need to create engaging video content for advertising, social media, and marketing campaigns. Animoto operates as a subsidiary after being acquired by Shutterstock in September 2018. The platform continues to function as a distinct product offering within Shutterstock's portfolio, maintaining its brand identity and core video creation capabilities. Animoto's technology focuses on simplifying video production for marketing purposes, making it accessible to users without professional video editing experience while providing features like stock footage integration, social media optimization, and brand customization. Within the broader advertising technology ecosystem, Animoto serves as a creative enablement tool that helps businesses produce video advertising content more efficiently. The platform addresses the growing demand for video content in digital marketing and social advertising, offering templates and workflows optimized for various advertising formats across platforms like Facebook, Instagram, YouTube, and other social channels.