Apple Ads
Walled gardenCupertino, California, United States · Founded 2016
10001+ employees · AAPL
Apple Ads is Apple's native advertising platform for the App Store, rebranded from Apple Search Ads as of April 14, 2025, reflecting its evolution from a single-placement search tool into a multifaceted marketing ecosystem.
Where they sit
Stack tier: Core Platforms (S)
Mobile Ad PlatformDemand Side Platform (DSP)
The dominant in-app advertising platform for iOS app discovery, with exclusive access to App Store inventory and a privacy-first positioning that differentiates it from broader mobile ad networks.
Ownership
Parent: Apple Inc.