App Store
Cupertino, California, United States · Founded 2008
10001+ employees · AAPL
App Store is Apple's mobile application marketplace offering four distinct ad placements — Today Tab, Search Tab, Search Results, and Product Pages — that together serve advertisers seeking to reach users at different stages of the app discovery journey.
Where they sit
Stack tier: Ecosystem Services (A)
Mobile Ad PlatformMarketplace Technology
Dominant iOS app distribution platform and primary mobile advertising inventory surface for Apple devices globally
Ownership
Parent: Apple Inc.