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AppsFlyer Privacy Cloud
Herzliya, Tel Aviv District, Israel
$294M
Sourced & current · updated Oct 24, 20261 of 3 facts verified
AppsFlyer Privacy Cloud is AppsFlyer's privacy-preserving data collaboration platform for advertisers, ad networks and app developers. It was announced in December 2021 with Intel, and its first component was Data Clean Rooms, where partners pool data and see only aggregated results.
Where they sit
Stack tier: Marketing Technology (C)
Attribution & AnalyticsPrivacy TechnologyData Management Platform
Privacy Cloud is AppsFlyer's strategic product suite for privacy-safe data collaboration, leveraging its neutral third-party measurement position to serve as a trusted data clean room and collaboration layer for mobile marketers.
Ownership
Parent: AppsFlyer