Begun

Acquired

Moscow, Moscow, Russia · Founded 2002

Sourced & current · updated Oct 24, 2026

Begun is a Russian contextual (pay-per-click) advertising network founded in 2002. Rambler took control in 2007 and full ownership in 2012, and Begun became part of Rambler&Co; from 2011 it also resold Yandex.Direct ads.

Where they sit

Stack tier: Marketing Technology (C)

Contextual AdvertisingAd Network

Regional contextual advertising platform operating as part of Yandex ecosystem in Russian-speaking markets