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Brief

Begun

Contextual AdvertisingDivision

Provides accessible contextual advertising solutions for Russian-language markets, enabling advertisers to reach targeted audiences through pay-per-click campaigns on partner websites.

Last updated Oct 24, 2026 by the ATDb Editorial Team

Founded
2002
HQ
Moscow, Moscow, Russia
Connections
1

AI-drafted from public sourcesno sources yet

At a glance

1integrations
Contextual AdvertisingAd Network

About

Regional contextual advertising platform operating as part of Yandex ecosystem in Russian-speaking markets

Begun is a Russian contextual (pay-per-click) advertising network founded in 2002. Rambler took control in 2007 and full ownership in 2012, and Begun became part of Rambler&Co; from 2011 it also resold Yandex.Direct ads.

Business model

Marketplace

Target market

SMB

What they offer

  • Contextual Advertising Network

    Pay-per-click advertising platform connecting advertisers with publisher websites in Russian-speaking markets

  • Publisher Monetization

    Tools for website owners to monetize their traffic through contextual ad placements

Key features

Contextual ad targetingPay-per-click pricing modelRussian-language market focusPublisher network accessCampaign management tools

Use cases

Small business advertising in Russian marketsWebsite monetization for Russian-language publishersContextual targeting for niche productsRegional advertising campaigns

Customer segments

Small and medium businessesRussian-language website publishersRegional advertisersE-commerce merchants

Tech & specs

Deployment

Cloud

API

Limited

Corporate history
  1. 2002 · Founded
Connection details

Explore further

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On the Mapby country + regionOn the GraphNetwork around Begun