Cashmere Agency

Pioneer in multicultural and culture-driven marketing, particularly for Black and Latino audiences, absorbed into Monks (formerly Media.Monks) under S4 Capital

Cashmere Agency was a Los Angeles-based multicultural marketing and culture agency founded in 2000, specializing in connecting brands with Black, Latino, and youth-oriented audiences through culturally authentic creative work. The agency built a strong reputation for its deep understanding of urban culture, music, entertainment, and lifestyle, producing campaigns that resonated authentically with multicultural consumers at a time when many mainstream agencies struggled to do so. Clients included major brands across entertainment, consumer goods, and technology sectors. Cashmere became part of S4 Capital's growing portfolio of digital and creative services companies, and in August 2021 was folded into the unified Media.Monks brand as S4 Capital consolidated its 24 operating companies under a single global identity. This consolidation was designed to eliminate fragmentation and present a seamless, integrated offering to global clients spanning content, data, and digital media services. Media.Monks subsequently rebranded to Monks in July 2024, meaning the Cashmere Agency brand no longer exists as a distinct operating entity. The multicultural marketing capabilities and talent that defined Cashmere's work continue to inform Monks' broader creative and cultural practice, but the Cashmere name has been retired as part of S4 Capital's unified brand strategy.

• 2000Founded
• —Rebranded to Media.Monks
• 2018Acquired by S4 Capital
• —Rebranded to Monks