C
Circana
Chicago, Illinois, United States · Founded 2023
5001-10000 employees
Sourced & current · updated Jun 8, 2026
Circana is a leading market research and analytics firm formed from the 2022 merger of IRI and NPD Group, providing consumer behavior insights and purchase data across retail and CPG industries.
Where they sit
Stack tier: Ecosystem Services (A)
Data & AnalyticsAttribution & AnalyticsMarketing Analytics
One of the largest market research and consumer analytics firms globally, formed from the merger of IRI and NPD Group, with strong positioning in CPG, retail, and media measurement
Ownership
Subsidiaries