Skip to content
ATDbbeta
Brief
C

Clemenger BBDO

Clemenger BBDO combines world-class creative talent with strategic insight and data-driven thinking to deliver culturally resonant campaigns that drive measurable business results for leading brands across ANZ.

Melbourne, Victoria, AustraliaFounded 1946Parent: Omnicom Group

Last updated May 12, 2026 by ATDb automated enrichment · Connections updated May 12, 2026

Industry
Creative Advertising & Integrated Marketing Communications
Business Model
Agency
Target Market
Enterprise
Employee Count
201-500
Parent Company
Omnicom Group
API Available
No
Marketing Agency
Market Position

One of the top creative agencies in Australia and New Zealand, consistently ranked among the most awarded agencies in the Asia-Pacific region

Overview

Clemenger BBDO is a leading creative advertising agency operating across Australia and New Zealand, with offices in Melbourne, Sydney, Wellington, and Auckland. It is part of the global BBDO network, one of the world's largest and most awarded advertising agency networks, and is majority-owned by Omnicom Group. The agency delivers integrated marketing communications services including brand strategy, creative development, digital, media, and data-driven campaigns for some of the region's most prominent brands. Founded as part of the Clemenger Group, which has deep roots in Australian advertising dating back to 1946, Clemenger BBDO has consistently ranked among the most creatively awarded agencies in the Asia-Pacific region. The agency is known for landmark campaigns for clients such as ANZ Bank, TAC (Transport Accident Commission), and Myer, and has won numerous Cannes Lions and other international creative awards. While not a pure AdTech company, Clemenger BBDO operates at the intersection of creativity and technology, leveraging data analytics, digital platforms, and emerging media technologies to deliver measurable outcomes for clients. Its significance in the broader advertising ecosystem lies in its ability to combine world-class creative output with strategic media and technology capabilities, making it a key player in the ANZ advertising market.

Products & Features

Brand Strategy

Strategic brand positioning and communications planning for major clients

Creative Development

Full-service creative production including TV, digital, print, and out-of-home advertising

Digital & Social

Digital campaign development, social media content, and online advertising

Data & Analytics

Data-driven insights and campaign measurement to optimize marketing performance

Integrated Campaigns

End-to-end integrated marketing communications across all channels

Key Features
Award-winning creative output with consistent Cannes Lions recognitionDeep integration with BBDO global network and resourcesStrong local market expertise across Australia and New ZealandIntegrated creative and strategy capabilities under one roofLong-standing client relationships with major ANZ brands
Use Cases
Brand repositioning and identity campaigns for major corporationsGovernment and public health awareness campaignsRetail and consumer brand advertisingFinancial services marketing and communicationsIntegrated multi-channel campaign execution
Customer Segments
Large enterprise and ASX-listed companiesGovernment and public sector organizationsRetail and consumer goods brandsFinancial services institutionsAutomotive brands
Corporate history
  • 1946Founded
Connections

Explore further

3 views
On the Holdco MapOmnicom GroupOn the Mapby country + regionOn the GraphNetwork around Clemenger BBDO