C
Click-to-WhatsApp Ads
Menlo Park, California, United States · Founded 2018
10000+ employees · META
Sourced & current · updated Oct 12, 20261 of 4 facts verified
Click-to-WhatsApp Ads is a Meta-native ad format that enables users to initiate a WhatsApp conversation with a business directly from a Facebook or Instagram ad, bypassing traditional website or lead-form destinations.
Where they sit
Stack tier: Core Platforms (S)
Customer EngagementPerformance Marketing
Meta's primary conversational ad format connecting Facebook and Instagram advertising directly to WhatsApp business conversations, positioned as a high-ROI alternative to traditional click-to-website or lead-form ads
Ownership
Parent: Meta Ads