Click-to-WhatsApp Ads

Menlo Park, California, United States · Founded 2018

10001+ employees · META

Sourced & current · updated Jun 8, 2026

Meta's fastest-growing SMB ad format — cross-app placement spanning Facebook/Instagram → WhatsApp business chat. +60% YoY revenue Q3 2025. Strategic messaging-as-commerce surface.

Where they sit

Stack tier: Core Platforms (S)

Customer EngagementPerformance Marketing

Dominant — proprietary format exclusive to Meta's cross-app ecosystem with no direct equivalent at comparable scale

Ownership

Parent: Meta Ads