Comcast Spotlight

Rebranded

Philadelphia, Pennsylvania, United States · Founded 2000

1001-5000 employees · CMCSA

Sourced & current · updated May 11, 2026

Comcast's local cable advertising sales arm 2002-2018, rebranded to Effectv in 2019 along with AudienceXpress consolidation.

Where they sit

Stack tier: Ecosystem Services (A)

Digital Out-of-HomeLocal Advertising

One of the largest local and regional cable advertising sales divisions in the U.S., leveraging Comcast's extensive cable footprint before consolidating into Effectv in 2019.

Ownership

Parent: Comcast Corporation