Comcast Spotlight

Rebranded

CMCSA

Sourced & current · updated Oct 25, 2026

Comcast Spotlight was Comcast Cable's advertising sales division, selling local and regional spot cable advertising on Comcast systems and, through market interconnects and representation deals, on other pay-TV operators' subscribers.

Where they sit

Stack tier: Ecosystem Services (A)

Digital Out-of-HomeLocal Advertising

Comcast Cable's spot cable ad-sales arm until the November 2019 Effectv rebrand; ran cable ad interconnects in many large U.S. markets and sold local ad time for other pay-TV operators.

Ownership

Parent: Comcast Cable Communications