David&Goliath

A well-regarded independent creative agency within the Innocean Worldwide network, known for challenger-brand strategy and bold creative execution across automotive, QSR, entertainment, and lottery verticals.

David&Goliath (D&G) is a full-service independent creative advertising agency founded in 1999 and headquartered in Los Angeles, California. The agency built its reputation on a 'challenger brand' philosophy — helping brands punch above their weight through fearless, culturally resonant creative work. It is perhaps best known for its long-running work with Kia Motors, as well as campaigns for clients such as Jack in the Box, California Lottery, and Universal Studios Hollywood. The agency operates across brand strategy, creative development, integrated campaigns, digital, social, and experiential marketing. David&Goliath is now part of Innocean Worldwide, the global marketing and communications network with roots in Hyundai Motor Group. The acquisition by Innocean brought D&G into a broader international network while the agency has continued to operate as a distinct creative entity under its own brand and leadership. This relationship has reinforced D&G's ties to automotive and consumer brand advertising at scale. In the competitive landscape of independent creative agencies, David&Goliath is recognized for its strong creative culture, award-winning work, and commitment to bravery as a core brand value — both for its clients and internally. The agency competes with other mid-sized independent and network-affiliated creative shops and is particularly well regarded in the entertainment, automotive, QSR (quick-service restaurant), and gaming/lottery verticals.