Disney's Magic Words

New York, New York, United States · Founded 2024

10001+ employees · DIS

Sourced & current · updated May 11, 2026

AI-powered contextual ad targeting tool — analyzes scenes, characters, mood, emotion across Disney+ and Hulu library; allows advertisers to align creative with on-screen context. Launched Feb 9 2024 with GroupM, OMG, IPG Mediabrands, Publicis Media, Dentsu, Horizon Media as beta partners. Available across global markets following Disney audience graph rollout.

Where they sit

Stack tier: Infrastructure & Data (B)

Contextual AdvertisingVideo Advertising Platform

Proprietary first-party contextual targeting solution within Disney's walled garden, differentiating Disney Advertising from other streaming ad platforms through AI-driven content analysis

Ownership

Parent: Disney Advertising