Episerver

Leading enterprise DXP provider, now integrated into Optimizely

Episerver was a leading enterprise digital experience platform (DXP) provider that specialized in content management systems (CMS), digital commerce, and marketing automation solutions. Founded in Sweden in 1994, the company built a strong presence in Europe and North America, serving mid-market to enterprise customers across various industries. In October 2018, Episerver acquired Optimizely, the experimentation and personalization platform, and subsequently rebranded the entire combined entity as Optimizely in 2020. Today, the Episerver technology continues to operate as part of Optimizely's comprehensive DXP offering, with the Episerver CMS and Commerce Cloud products integrated into Optimizely's broader platform. The merger created one of the largest independent digital experience platforms, combining Episerver's strength in content management and commerce with Optimizely's experimentation and personalization capabilities. The combined platform serves thousands of enterprise customers globally, including major brands across retail, financial services, technology, and media sectors, providing an integrated solution for content management, commerce, experimentation, and personalization.