F
Finecast
Sourced & current · updated May 11, 2026Website
Finecast is WPP Media's CTV / addressable TV trading desk — launched 2017 by GroupM. Aggregates linear + addressable + connected TV inventory across publishers for cross-platform buying. Now part of WPP Media (post-2025 GroupM rebrand).
Where they sit
Stack tier: Marketing Technology (C)
CTV Platform
Ownership
Parent: WPP Media