Freevee

Major player in the free ad-supported streaming television (FAST) market, backed by Amazon's resources and ecosystem

Freevee is Amazon's free ad-supported streaming television (FAST) service that provides viewers access to a library of movies, TV shows, and original content without requiring a subscription. Operating as a subsidiary of Amazon, Freevee represents the company's strategic entry into the ad-supported streaming market, competing directly with services like Pluto TV, Tubi, and Roku Channel. The service was originally launched as IMDb TV in 2019, leveraging Amazon's IMDb brand, before being rebranded to Freevee in April 2022 to establish a distinct identity in the rapidly growing FAST ecosystem. Freevee serves as a significant component of Amazon's advertising business, offering advertisers access to streaming audiences through video ad placements across its content library. The platform combines licensed content from major studios and networks with Amazon Freevee Originals, creating a compelling value proposition for viewers who prefer free, ad-supported content over subscription services. As part of Amazon's broader ecosystem, Freevee benefits from integration with Amazon's advertising technology infrastructure and data capabilities, allowing for sophisticated audience targeting and measurement. The service is available through various platforms including Amazon Fire TV devices, the Prime Video app, and third-party streaming devices.