G
Google Analytics
Mountain View, California, United States · Founded 2005
10000+ employees · GOOGL
Sourced & current · updated Jun 9, 2026Website
Google's web analytics platform that tracks and reports website traffic, user behavior, and marketing campaign performance.
Where they sit
Stack tier: Core Platforms (S)
Data & AnalyticsMarketing Analytics
Dominant global leader in web and app analytics, installed on the majority of websites worldwide
Ownership
Parent: Google