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Brief
Havas Formula

Havas Formula

Havas Formula combines the creative firepower and global resources of the Havas network with specialized PR expertise to deliver integrated, insight-driven communications campaigns that build brand relevance and drive measurable results.

havasformula.comEl Segundo, California, United StatesFounded 1994Parent: Havas Creative (part of Havas)

Last updated May 11, 2026 by the ATDb Editorial Team

Industry
Public Relations & Integrated Communications
Business Model
Agency
Target Market
Mid-Market, Enterprise
Employee Count
51-200
Parent Company
Havas Creative (part of Havas)
API Available
No
Market Position

Mid-tier PR agency within a major global communications network, known for consumer and lifestyle brand expertise

Overview

Havas Formula is a public relations and integrated communications agency operating as part of the broader Havas Creative Network, one of the world's largest global communications groups. The agency offers a comprehensive suite of PR services including media relations, brand communications, influencer marketing, content creation, and digital strategy. With offices in El Segundo (California), New York, and San Diego, Havas Formula serves a diverse range of clients across consumer, lifestyle, food and beverage, health, and technology sectors. As a subsidiary of Havas, Havas Formula benefits from the global resources, data capabilities, and network connections of its parent company while maintaining a boutique agency feel with specialized expertise. The agency is known for its creative approach to earned media and its ability to blend traditional PR tactics with modern digital and social strategies to drive measurable brand impact. In the broader marketing and communications ecosystem, Havas Formula occupies a mid-tier agency position, competing with both independent PR firms and other network-affiliated agencies. Its integration within the Havas ecosystem allows it to collaborate with sister agencies on media buying, creative, and digital services, offering clients a more holistic marketing solution than standalone PR firms can typically provide.

Products & Features

Media Relations

Strategic earned media outreach and press coverage across national, regional, and trade publications

Brand Communications

Integrated brand storytelling and messaging strategy development

Influencer Marketing

Influencer identification, partnership management, and campaign execution

Content Creation

Development of press materials, editorial content, and multimedia assets

Digital & Social PR

Social media strategy and digital amplification of PR campaigns

Event & Experiential

Press events, product launches, and experiential activations

Key Features
Integrated PR and communications strategyConsumer and lifestyle brand specializationAccess to Havas global network and data toolsInfluencer and creator partnershipsMulti-market presence across key U.S. citiesCross-agency collaboration within Havas ecosystem
Use Cases
Product launch PR campaigns for consumer brandsBrand reputation management and crisis communicationsInfluencer marketing programs for lifestyle brandsIntegrated marketing campaigns combining PR and digitalTrade and consumer media outreach for food and beverage brandsCorporate communications and thought leadership programs
Customer Segments
Consumer packaged goods brandsFood and beverage companiesLifestyle and wellness brandsTechnology companiesHealth and beauty brandsEntertainment and media companies
Corporate history
  • 1994Founded
Connections

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