Hepmil
Hepmil connects brands to Southeast Asian audiences through culturally resonant creator content and one of the region's largest influencer networks, enabling authentic, scalable digital campaigns.
Last updated May 11, 2026 by the ATDb Editorial Team
- Industry
- Influencer Marketing / Creator Economy / Digital Media
- Business Model
- Agency/Marketplace hybrid — branded content, influencer marketing, and owned media
- Target Market
- Enterprise and Mid-Market brands targeting Southeast Asian consumers
- Employee Count
- 51-200
- Parent Company
- Publicis Groupe
- API Available
- Limited
Leading creator economy and digital media network in Southeast Asia, operating top meme/entertainment brands and a large creator talent network across the region
Hepmil Media Group is a Singapore-based digital media and creator economy company that operates one of Southeast Asia's largest networks of digital content creators and media brands. Founded around 2016, Hepmil is best known for operating SGAG (Singapore), PGAG (Philippines), MGAG (Malaysia), and other localized meme and entertainment media properties that command massive social media followings across the region. The company connects brands with highly engaged Gen Z and millennial audiences through culturally relevant content, influencer marketing campaigns, and creator-led storytelling. Hepmil's core business spans creator network management, branded content production, influencer marketing campaign execution, and owned-and-operated digital media properties. Its platform, Hepmil Creators' Network (HCN), aggregates thousands of content creators across Southeast Asia, enabling brands to run scalable, localized influencer campaigns. This positions Hepmil as a full-stack creator economy partner — combining media reach, creator talent, and campaign execution under one roof. In 2022, Publicis Groupe acquired Hepmil to strengthen its influencer marketing and creator economy capabilities in the Asia-Pacific region, integrating the company into its broader Publicis Media and Publicis Commerce ecosystem. The acquisition underscored the growing strategic importance of creator-led marketing in APAC markets, where social-first content consumption is dominant. Hepmil continues to operate as a distinct brand within the Publicis family, serving regional and global brands seeking authentic audience engagement across Southeast Asia.
Hepmil Creators' Network (HCN)
A managed network of thousands of Southeast Asian content creators available for brand partnerships and influencer marketing campaigns
SGAG
Singapore's largest meme and entertainment social media brand with millions of followers across platforms
PGAG
Philippines-focused digital entertainment and meme media property with large social following
MGAG
Malaysia-focused digital entertainment media brand targeting Gen Z and millennial audiences
Branded Content Production
End-to-end creative and production services for brands seeking culturally relevant social content in SEA markets
Influencer Campaign Management
Full-service influencer marketing campaign planning, execution, and reporting for regional and global brands
- 2016Founded